I have peaked as an amateur drinksman. If this were a profession for me I’d immediately retire so I could exit at a high point.
One my own original creations now appears on the menu of an Italian bistro in my neighborhood of Bethesda, Maryland.
I have personally witnessed real humans pay $12 for the privilege of drinking an Old Fashioned Good Fella. I once saw a guy try it and shoot his eyebrows up and nod his head, I think in approval.
The Old Fashioned Good Fella
- 2.25 oz High West Double Rye
- The nice rye bite stands up to the other powerful flavors
- Scant half-oz Domaine de Canton ginger liqueur
- If you’re not aquainted, this is a real charmer, smooth and spicy. Order it neat at the bar, after dinner. You’ll thank me later.
- 4 [!] dashes Regan’s orange bitters
- I know, that’s a lot. Somehow it’s less of a drink with fewer dashes.
- Flamed orange peel garnish
It’s all in the name, fella
Both careful readers of A Measured Spirit may recognize this as a drink about which I have previously blogged, complete with origin story and its rickety relationship to the classic Old Fashioned. I then called it the Ginger Orange Flame.
I’ve got to say, “The Old Fashioned Good Fella” — inviting a sort of suburban mobster affectation by its purchaser — is a way better marketing name for an Italian restaurant menu item than “Ginger Orange Flame.”
That name I imagined dark and romantic, what with the promise of the tang of ginger and a reference to “flame.” This may say more about the activity of my imagination than anything else, but hey, it worked for me. At least before I thought about anybody actually buying it.
More importantly, The Old Fashioned Good Fella is also way better than “Craig’s Old Fashioned,” which the barkeep at Sal’s, much to my horror, proposed to name the drink at first. Happily, his manager refused.
I try to imagine myself ordering something called “Craig’s Old Fashioned” anywhere and fail utterly.
Starting a tab, pal?
I think the margin is pretty good for the OFGF, despite the abundance of High West Double Rye and Domaine de Canton, each retailing at about $40 a bottle.
If wholesale price is half of retail, let’s see…25 ounces per bottle, 2.25 of rye, .5 of liqueur…that’s only about $1.75 for the ingredients. Triple that for personnel, space, advertising, and all that other stuff, and…I may be making Sal’s a lot of money.
Someday, in fact, they may comp me for an Old Fashioned Good Fella.
I’m still waiting.
Those suburban mobsters are a tough group, I’ll tell ya.